Thursday, April 10, 2014

Top 10 Ways to Make your Online Photography Portfolio Stand Out

An online portfolio is the modern day calling card. It’s how many customers first see your photography and a first impression is as important as ever. Take these important steps now to get established online, showcase your work and help your photos reach the right people - and the right clients.

1. Give Yourself An Online Makeover

For a seasoned pro, it may be time to take a fresh look at your photography business and analyze what has been successful or not in the past. Stay up to date with tech and web advances, find new tools that can help your bottom line, and give your business an online makeover.

Ask yourself: is my website helping me achieve my business and marketing goals? Ask friends or colleagues to give you an honest review and change things. Good custom portfolio website builders offer things like search engine optimization (SEO), ecommerce capabilities and beautiful, customizable photo galleries.

2. Know Your Forte & Share Your Knowledge

It could be time to scale back and really find your niche. Decide what it is and then get busy telling everyone about it. Use your portfolio website to become known as an expert by writing articles and your work will be the back up evidence. Writing informative industry pieces specific to the kind of work you do will make you easy to find for clients looking for exactly what you provide.

3. Show Your Best Stuff

With so many images floating around, how do you select which photographs to showcase on your website? This might be your biggest obstacle. Again, you can ask a trusted friend or colleague for help. Select your best images to show off - potential clients don’t need to see everything you’ve ever shot.

Then take the stress out of how to make it all look professional by using an online portfolio service. There are many to choose from and a company for every budget. Portfolio building sites help you optimize all aspects of your website - from SEO and responsive photo galleries to ecommerce - so your photography looks and sells best.

5. Soup Up Your SEO

If clients can’t locate you in a search, they can’t hire you. This is where SEO comes in. For best results, select an online portfolio service that doesn’t use Flash. HTML based sites (versus Flash) allow you to create a best-practices optimized site, with search engine friendly URLs, crawlable content, and unique meta tags. These techniques make it possible to drive traffic to specific places on your site and build links to more than just the homepage.
 
6. Social Media Works

Be sure to enlist the help of social media sites - Facebook, Pinterest, Tumblr, Instagram. Stay active and advertise any promotions or events you have on the calendar. Also make comments and engage where your clients are. Comments on other pages and sharing things that are relevant to you and your business keep you top of mind for your fans and followers and help drive traffic to your site. It’s also nice to be nice, so any promotion you give to other sites and businesses will likely be returned in kind.

And if the majority of your business is local, Google+ is a priority social media site. Local search engine rankings are vital for smaller businesses, and a well optimized Google+ business page linked to your website is the place to begin.

7. Tell People What To Do

Once a prospective client arrives at your online portfolio, be sure there is a clear goal for them to complete. Maybe you want them to sign up for your newsletter, or complete a contact form. No matter the task, it should be openly stated and easy to do online.

8. Review and Be Reviewed

Review sites for business and services offer unbiased reviews of everything under the sun and consumers rely heavily on the information they provide. Get in the mix by writing your own reviews or comment on a beautiful image you come across. Sites like these allow you to create a descriptive user profile which can point directly to your website.

9. Give Client Love

And they will love you back. You can quickly and easily remind former clients of the great work you did for them and get them talking about you again. Identify your top clients and send them a note asking for a little mention - something as quick and easy as a Like on Facebook. Social media is how many people communicate and pick up references most commonly.

10. Circle Back

Link back to yourself as often as possible and make your online presence known. If you read up on industry matters, create a member profile with that publication and comment so other readers and commenters see your name and business. Make link exchanges with friendly colleagues or other local businesses so your name and site appears as everywhere possible.

Author Bio


Julian Dormon is the Founder of BigBlackBag, specializing in professionally designed online portfolio websites perfect for photographers, artists, and other creative professionals. He's an amateur photographer and professional entrepreneur with a passion for all things beautiful.

Improve your photography 

Check out our site at www.BackdropOutlet.com for great ways to improve your photography! We carry the best photography backdrops, floors, props and more to make sure your pictures pop! 

Tuesday, December 17, 2013

BABY DROPS - HOT NEW BABY BACKDROPS

    Hot new Baby Drop styles have just hit the site! These easy to use, durable and very affordable baby backdrops are great for studio use! Check back each week for great new styles and don't forget to submit your own images using our products!

    Below are just a handful of great new styles available on Baby Drops! Check here for the full collection.













Tuesday, December 10, 2013

THE MOST AFFORDABLE BACKDROPS FOR BABIES AND KIDS - BABY DROPS


Most photographers would agree that having fresh new backdrops year round be quite the task. There's storage, time and cost involved with offering a large variety of backdrops for parents to choose from. Sometimes a solid backdrop will work, but what happens when you get the parent that wants to be 'different'? The answer to that is BABY DROPS

Baby Drops are the most affordable backdrop available geared specifically towards babies, kids and pets. Each Baby Drop is 3'x4' and printed on a heavy-duty, durable, matte vinyl. The vinyl can be stored rolled or simply flat. Since the vinyl is so durable and easy to clean you won't have to worry about little mishaps with your adorable little ones. They wipe clean with the swipe of a damp rag. 




A big question we get from customers everyday tends to be "what's popular" or "what do I need for my studio?". While we can point you to our top sellers our biggest advice is variety. Variety can make your selection look bigger than it truly is. Our Baby Drops come at a very affordable price and are even cheaper when you purchase 4 or more! 

     

  BABY DROP BD1531


Baby Drops are currently only $25/each when you purchase 4 or more for a limited time!

Below are just a handful of great styles available on Baby Drops. Click here for the full collection!









Tuesday, December 3, 2013

Great gift ideas for the holiday season!

Whether you're a photographer, or know someone who loves photography, our selection of photo fun gifts are sure to impress. Don't waste your time on boring stocking stuffers and generic gift cards which end up being used for everything but fun! Below are some great ideas for that special someone (yourself included). 

For the photographer on the run, who also like to have a little fun... (lens mugs and shot glasses)




 For the photographer that always needs more storage.
Available in;
-Canon
-Nikon
-Sony
-Universal

These are perfect for stocking stuffers, freebies and loading up images for customers. 


For the photographer that likes to cook/bake. Who doesn't love eating? 

(fun photography aprons)










These chic chef aprons will be the hit of your next BBQ, dinner party or tailgate!

And last but not least...for the picky photographer! (gift cards!)

Shopping for someone else can be hard at times, but a gift card never fails! Let them choose from thousands of amazing backdrop styles from the comfort of their own home by giving a Backdrop Outlet gift card. 

Tuesday, November 26, 2013

The Basics of Posing Women

If you are new to photography, there are certain lessons you will learn very early. One of the most important is that if you don’t take pictures of women that flatter them, then they will not buy anything and probably never even come back to you. The vast majority of women are self-conscious, and they will want to look their best in every picture you take. In other words, if the pose makes them look like they weigh more than they do or that makes them look too masculine, they won’t be happy. Whether you are taking family portraits or senior pictures, you need to know how to properly pose and photograph the female persuasion.



This well-posed image includes an Titanium Cloth backdrop, item number TC781.

With some simple basic details, you can get started photographing women with ease. The right poses can make all the difference. To understand posing women more easily, we will break down the types of images into four different categories: head and shoulders (often called headshots), waist up, three quarter length, and full length.

Head and Shoulders

When photographing close up images of women, you want them to be as flattering as possible. In other words, she should loo k feminine, soft, and pretty. There are little things you can change in how you have the subject pose that will make a big difference. Here are some tips that will definitely help you.

·       The shoulders should never been in line with the camera. This makes them look wider. Instead, they should always be at an angle. Have the subject turn slightly in the direction of an imaginary point just to the right or left of the camera.

·       The shoulder closest to the camera should always be slightly lower than the other. This creates a more feminine posture.

·       The head should be tilted slightly. This will create a more diagonal line that is more appealing. Tilt the head in the direction that is most flattering for the subject.

Remember that you want to focus on the eyes specifically n close up images. You can make them look larger by having the subject turn slightly away from the camera and look back.

Three Quarters, Waist Up, and Full Length

There are a few tips that will help you with any of these posing options. Again, you want to ensure the subject looks as flattering as possible. You never want to add pounds to their figure either. A few tips that can help you when posing women for these shots include:



    ·       Hands should appear natural with fingers slightly bent. Discourage fists or straight fingers that will look strange.

    ·       Never allow the subject to clasp their hands in front of their stomach. This draws attention to the area and is not flattering.

      TC928 shown to the left shows all these tips executed in a single image.

·       Each leg should be posed separately. For example, have the subject place their weight on one leg and bend the other slightly when standing. When sitting, one leg can be straighter while the other is bent.

·       Toes should never be pointed directly toward the camera. This distorts the feet. Instead, have them at an angle.

TC444 shown to the right.


When photographing women, your main goal should always be to create a feminine, soft, and appealing look. With simple tips, you can make this happen. Find the perfect props and backgrounds to use in women’s photography at www.BackdropOutlet.com