An online portfolio is the modern day calling card. It’s
how many customers first see your photography and a first impression is as
important as ever. Take these important steps now to get established online,
showcase your work and help your photos reach the right people - and the right
1. Give Yourself An
For a seasoned pro, it may be time to take a fresh look at
your photography business and analyze what has been successful or not in the
past. Stay up to date with tech and web advances, find new tools that can help
your bottom line, and give your business an online makeover.
Ask yourself: is my website helping me achieve my business
and marketing goals? Ask friends or colleagues to give you an honest review and
change things. Good custom portfolio website builders offer things like search
engine optimization (SEO), ecommerce capabilities and beautiful, customizable
2. Know Your Forte
& Share Your Knowledge
It could be time to scale back and really find your niche.
Decide what it is and then get busy telling everyone about it. Use your portfolio
website to become
known as an expert by writing articles and your work will be the back up
evidence. Writing informative industry pieces specific to the kind of work you
do will make you easy to find for clients looking for exactly what you provide.
3. Show Your Best
With so many images floating around, how do you select
which photographs to showcase on your website? This might be your biggest
obstacle. Again, you can ask a trusted friend or colleague for help. Select
your best images to show off - potential clients don’t need to see everything
you’ve ever shot.
Then take the stress out of how to make it all look
professional by using an online portfolio service. There are many to choose
from and a company for every budget. Portfolio building sites help you optimize
all aspects of your website - from SEO and responsive photo galleries to
ecommerce - so your photography looks and sells best.
5. Soup Up Your SEO
If clients can’t locate you in a search, they can’t hire
you. This is where SEO comes in. For best results, select an online portfolio
service that doesn’t use Flash. HTML based sites (versus Flash) allow you to
create a best-practices optimized site, with search engine friendly URLs,
crawlable content, and unique meta tags. These techniques make it possible to
drive traffic to specific places on your site and build links to more than just
6. Social Media Works
Be sure to enlist the help of social media sites -
Facebook, Pinterest, Tumblr, Instagram. Stay active and advertise any
promotions or events you have on the calendar. Also make comments and engage
where your clients are. Comments on other pages and sharing things that are relevant
to you and your business keep you top of mind for your fans and followers and
help drive traffic to your site. It’s also nice to be nice, so any promotion
you give to other sites and businesses will likely be returned in kind.
And if the majority of your business is local, Google+ is
a priority social media site. Local search engine rankings are vital for
smaller businesses, and a well optimized Google+ business page linked to your
website is the place to begin.
7. Tell People What To
Once a prospective client arrives at your online
portfolio, be sure there is a clear goal for them to complete. Maybe you want
them to sign up for your newsletter, or complete a contact form. No matter the
task, it should be openly stated and easy to do online.
8. Review and Be
Review sites for business and services offer unbiased
reviews of everything under the sun and consumers rely heavily on the
information they provide. Get in the mix by writing your own reviews or comment
on a beautiful image you come across. Sites like these allow you to create a
descriptive user profile which can point directly to your website.
9. Give Client Love
And they will love you back. You can quickly and easily
remind former clients of the great work you did for them and get them talking
about you again. Identify your top clients and send them a note asking for a
little mention - something as quick and easy as a Like on Facebook. Social
media is how many people communicate and pick up references most commonly.
10. Circle Back
Link back to yourself as often as possible and make your
online presence known. If you read up on industry matters, create a member
profile with that publication and comment so other readers and commenters see
your name and business. Make link exchanges with friendly colleagues or other
local businesses so your name and site appears as everywhere possible.
Julian Dormon is the Founder of BigBlackBag, specializing in professionally designed
online portfolio websites perfect for photographers, artists, and other
creative professionals. He's an amateur photographer and professional
entrepreneur with a passion for all things beautiful.
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